Embossing, increases value, adds luxury and creates a great impression.
Embossing is a method of pressing an image into a material to create a raised design/3D effect. Debossing is the opposite of embossing. Debossing results in a depressed surface, with the design being pressed into the material, the design is lower than the surrounding paper area.
Embossing produces a look of quality and elegance, it is often used on materials that aim to impress for example; business cards, invitations, certificates and brochure covers.